Working on the basis of whatever happens in the USA is likely to follow in the UK, it looks as if email marketing will continue to rise in popularity above other forms of digital marketing such as banner advertising, SEO and PPC. Last year advertisers in the USA spent $12.1 billion on email marketing and it is expected to rise to $15.7 billion by 2013.
The rise of digital advertising was at first at the expense of newspaper advertising which has seen a 30 percent decline since its peek in 2001. Yellow Pages in the USA has predicted a 4o percent reduction in revenue over the next five years and direct mail spend is predicted to fall by $20 billion by 2013.
But as more and more companies turn to email marketing because of its cost effectiveness and measurability, some marketers are still struggling to get to grips with regulations, email software and the intricacies of how consumers interact with messages in their inbox.
More info: http://www.hma.co.uk/Services/IncreasedSiteTraffic/EmailMarketing.aspx
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nice blog about email and digital marketing...
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